Your domain name is your business name on the web. It represents both you and your business, therefore think it through carefully. Here are 5 things to consider when choosing your domain name:
1. Make it DOT COM
Although there are a number of domain name extensions to choose from, including .com, .net, and .biz amongst many others, choose .COM. The '.com' extension is the one people think of first when they think of web addresses, so go with it.
2. Make it Relevant
The next rule of thumb is to include at least one, preferably two, of your important 'keywords' in your name. To do search for it, go to Overture.com or WordTracker.com.
3. Make it Memorable
Shorter names are also easier to remember.
4. Don't Make Me Spell! - Take my old site 'byebye327.com' for example. When you hear it spoken, you could guess that is spelled 'byebyethreetwoseven.com' or a number of other ways.
5. Beware of Trademark Infringement - A trademark is a name or symbol officially registered to a third party, and unless otherwise specified, the trademark owner is the only party that can legally make use of a trademarked name. When purchasing a domain name, be forewarned that buying a domain containing a trademarked name could result in a legal battle and the registrar will likely side with the trademark owner. A court order could have your site shut down quickly. So before buying that name, do some research to make sure you won't run into trouble later.
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